Back to Home

WTN Services-Wine Market Battleground part 2

In our post from October 25th concerning the wine market battleground the the evolving models I asked the question of what models are beginning to gain traction in the US? The three models I presented were…

  •  The German model is based upon low cost (one euro per liter) and hard discount sellers like Aldi. Certain retailers in the US have begun to take note of this model due to the recession.
  • The American model historically has been all about corporate brands like Gallo and Constellation Brands but that model is in flux as the big boys aren’t moving wines like they were a year ago via the traditional method.
  • The British model is built upon upscale supermarkets and the house brands they sell.

Recent trends suggests that the British model is gaining ground, both in the UK and here in America, where it is the model that drives Costco sales (Trader Joe, on the other hand, uses a version of the German system).
Interesting on that subject 7-Eleven announced that they were entering the wine market with a 7-Eleven house blend at a value price.  In an article titted “Sauvignon to Slurpees” on Daily Finance.com 7- Eleven responds to the market shifts…. Interesting and timely to our questions..,

http://www.dailyfinance.com/2009/11/04/sauvignon-and-slurpees-7-eleven-launches-in-house-brand-of-wine/

 

Chris Edwards

Vice President and General Manager WTN Services

Leave a Reply


order process software Cheap Software discount soft purchase software, Buy cheap OEM software software shop buy cheap oem software, Buy cheap OEM software discount windows software buy windows 7 oem Cheap OEM Software sale purchase software purchasing oem software OEM Software educational discount software? buy oem software cheap? cheap software cheap microsoft software cheap antivirus software; Buy OEM Software buy oem software cheap? computer software sale Buy Cheap Oem Software buy discount software? software discount Download OEM Software
"software buy online"
cheap mac software oem OEM Software academic discount software online order software Buy OEM Software

purchase adobe software

order management software; Buy cheap software oem software download cheap software for mac Buy Cheap Software sale purchase software buy software online! Buy Software "order entry software"