WTN Blog

Meltdown, Credit Crunch, Recession, Depression. Every day and every time you read the paper or hear the news, scary words like these appear in news headlines now a-days. And, while there’s no question that we are “in for a bumpy ride” as the famous actress Bette Davis said, rest assured WTN Services partner wineries and wine retailers who stay fast on their feet can not only survive but thrive over the long term.
Here’s something to consider: McKinsey & Co., huge management consulting firm, recently finished a study of the last recession, which took place in 2000 to 2001. Their research shows that 40 percent of market-leading companies, that weren’t prepared for a recession, fell out of the top quartile in their respective industries.
Indeed a scary fact in these times of what some consider a luxury product -wines. For those of our partners, new clients and prospects that, take advantage of our partnership over the longer term as a profitability hedge those are the wineries and retailers positioned to lead the market over the longer term. By strengthening your partnership with WTN Services you can review your operations staffing plans closely, and take advantage of our WTN Services Bi-coastal advantage for club shipping and be better prepared to weather the stormy days ahead with a margin hedge for planning for 2009 to service those critical wine consumptions states of the upper east coast competitively. No other company offers the services nor inflation hedge that we do in fulfillment services including self fulfillment due to our geographic advantage of multiple fulfillment centers focused on our winery partner needs. Our leveraged facilities is our winery partner advantage.
According to the McKinsey Study of companies that weren’t market leaders during the 2000 to 2001 recession, 15 percent leapfrogged into market leading positions during it by acting with prudence for the longer run.
What was their secret? Key was, financial focus and operating flexibility, taking advantage of key strategic partnerships such as, WTN Services, which positioned them for the growth curve when the economy turned around but provided them advantage during the difficult times of 2000 to 2001.
WTN Services, as the pioneer in bi-coastal winery fulfillment services, is that prudent strategic partner that is best positioned to help you. We are a hedge to grow your wine club business in the key markets by affordable fulfillment services that provide quicker delivery times and a hedge against fuel cost fluctuations due to our ability to ship ground to more states than any other provider and deliver to the consumer quicker allowing your marketing teams more flexibility in discounted shipping offers.
Our WTN Services partner wineries in 2009 will be the 15% that leapfrog the competition and will be best positioned for wine sales growth and marketing flexibility in 2009, 2010 and beyond. Call me, or a WTN Services account manager to establish a plan of margin improvement and improved customer retention today.

This entry was posted on Friday, November 21st, 2008 at 9:19 pm and is filed under Fulfillment Tips, Outsourcing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.