WTN Services 2008 Fall Study of Sustainability in Fulfillment Services
Sustainability seems to be the buzzword for the day matched with margin sensitivity and ensuring an optimum consumer experience. WTN Services recently conducted research seeking information on winery and wine retailer thoughts on the sustainability in packaging, and shipping measuring the awareness and adoption levels, its what drives decision making, activities undertaken and how wineries measure success.
More than 70 percent of the respondents said their wineries have sustainability policies in place or consideration and that policies are in the process of being formulated with an eye on consumer sensitivity however cost considerations were a factor under the present economic environment.
When asked if the economy was slowing conversion to sustainable packaging and the implementation of sustainable processes and overwhelming 80% of clients responded that is had slowed implementation and consideration dates but not the passion behind the goal of implementing more sustainable practices.
A majority of respondents indicated their sustainability efforts are being tied to the strategies of their business growth over the long term.. More than half say reported they require a return on investment for their sustainability activities, with most expecting the payback period within one to four years.
70% said recycled-content specifications dictate the definition of a sustainable package
10% reported design guidelines and materials defined rather is was considered a sustainable package
20% were unclear on how their wineries defined sustainable packaging.
99% of participants defined a concern for sustainability and want more leadership from the fulfillment industry to drive that change.
Specific to shipping WTN Services surveyed sensitivity to the carbon footprint emitted by shipping.
90% of wineries admitted concern but had not quantified the impact to their consumer experience.
60% were not aware of the carbon emission differences in shipping air to ground.
80% said as awareness was founded around that topic it would become a hot button for consumer experience.
When given the option of a ground shipment verses air, speed of service and sensitivity to the environment 95% of respondents were concerned with the environmental impact of air shipping but were not sure of alternatives guaranteeing consumer delivery needs.
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on Tuesday, November 11th, 2008 at 4:13 pm and is filed under Outsourcing, Green Tips- Sustainability.
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