WTN Services Wine Club Success Tip # 21 Wine Club Email Cleansing
WTN Services Wine Club Email Fact: 50 Million people will change their email address this year.
WTN Services Wine Club Email Fact: With each shipment confirmation release of delivery emails approximately 6% reject as emails no longer valid or accepting email. WTN Services Wine Club Fact: The practice list segmentation to improve the relevance of the emails you send to your customers and prospects is critical and improved email opens by wine club members.How much time do you as a wine club manager or wine club services team devote to cleaning your email list? If your email maintenance and updates are not happening with each club shipment you are greatly limiting the success of your campaigns, delivery confirmation email receipts and the potential for add on sales.
An up-to-date, clean email list can have a major impact on your delivery, open, and click-through rates, not to mention your ongoing compliance with CAN-SPAM laws.
Permission is perishable. Just because you received permission to send emails to a prospect three or six months ago doesn’t mean they’re still interested—especially if you’re an infrequent e-mailer. Frequency keeps you on the wine consumers’ radar and relevant offers keep them opening and converting to repeat purchasers.
WTN Services Wine Club Success Tip: Act quickly when you receive permission to ensure that your email recipients remember your club or wine offerings. The older your wine club email list, the more likely it needs an update. Remember a list managed and maintained is a critical component to repeat online club and ecommerce wine purchases.