WTN Services- In Search of Excellence DesignPac
WTN Services as a member of the 1800Flowers family is fortunate to be a part of a family of brands committed to excellence in consumer direct sells related to the food and wine catagory. This week I’ve been fortunate to spend a few days in Chicago, with the President Jeff Burkard and his team members of the newly acquired sister brand DesignPac.
DesignPac manufacturers and creates about 7 Million gift baskets, gift sets and related products annually for their client base. DesignPac was founded in 1991 and operates over 500,000 square feet of assembly distribution centers in the US with a keen eye for quality and detail.
What is the relevance to the wine industry, you may ask?
DesignPac manufactures gift baskets and related products for many major retail companies such as Wal Mart, Costco, Target and others. Wine and gourment gift baskets are a fast growing segment, so there are opportunities for the WTN Services clients to tap into the knowledge base of design excellence, manufacturing best practices and packaging design through our relationship with this new sister brand.
The gifting catagory is a fast growing yet untapped catagory for the wine industry. WTN Services in partnering with DesignPac over the next serval years, will be best positioned, to learn and apply their best practices learnings toward the needs of our winery clients. The opportunities in design excellence, marketing knowlege and margin sensitivity will only make us each better to market wine gifts to your and our mutual consumers.
Excellenc in quality and an eye on detail is what WTN Services is about and the partnership with DesignPac in helping tech us best practices to apply to the wine industry is a win for us all. To learn more contact your WTN Servcices Account manager and to learn more about DesignPac visit http://www.designpac.com/