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WTN Services Partners with Coalition for Free Trade for Direct to Consumer Symposium

WTN Services encourages your participation and attendance in the Consumer Direct Symposium Thursday and Friday, May 1-2, 2008, Meritage Resort, Napa, California Presented By Coalition for Free Trade and Free the Grapes!

WTN Services has signed on as a major corporate sponsor since this is a fundraiser in recognition of the work the Coalition for Free Trade and Free the Grapes has done on the front of consumer direct shipping.  We value their partnership and of course value the topics of this symposium and encourage anyone in the consumer direct wine sales or distrubution to attend, learn and partner.

To learn more about the symposium visit…

http://www.coalitionforfreetrade.org/symposium/index.html

 Topics for the symposium include…

 

Thursday, May 1, 2008

Registration & Continental Breakfast 7:30 am – 8:30 am
Morning Session
Welcome Remarks: Dennis Cakebread and Jeremy Benson
8:30 am – 8:45 am
Who’s Buying? Consumer Research Findings
The latest findings in consumer research

Speaker: Barbara Insel
8:45 am – 10:00 am
Break 10:00 am – 10:15 am
New i-Marketing Model Panel 10:15 am – 11:30 am
Lunch & Trade Show 12:00 pm – 1:30 pm
From the State’s Perspective: Legislation, Regulators
The Thin Gray Line: Direct to Consumer Legislation vs. State Liquor Control Regulation
Moderator: Steve Gross
1:30 pm – 2:45 pm
Localization vs. Globalization: State Tourism Initiatives
The Rise of Food and Wine as a Strategy For State DMO’s to Lure Travelers
Moderator: Brian Baker
2:45 pm – 4:00 pm
Break 4:00  pm – 4:15 pm
Consumer Direct Successes & Challenges: Winery Research Findings
From the Winery Perspective: Strategies and Practices To Grow Your Direct Sales Business
Moderator: Lesley Berglund
4:15 pm – 5:15 pm
Coalition for Free Trade Litigation Update
Speaker: Tracy Genesen
5:15 pm – 5:45 pm
Reception & Trade Show 5:45 pm – 7:00 pm
Gala Dinner & Live Auction
Keynote Speaker: Dean Kenneth W. Starr
Auctioneer: Fritz Hatton
7:00 pm – 9:30 pm

Friday, May 2, 2008

Registration & Continental Breakfast 7:30 am – 8:30 am
Trade Show 7:30 am – 8:30 am
First Breakout Sessions:

Start Up/Start Over
Lessons from the Winery Trenches
Moderator: Dennis Cakebread

Compliance: Down and Dirty
What you need to know to stay on the right side of the law–When you start sending your wines out to play
Moderator: Mack Schwing

Telemarketing: Next Steps in Customer Service
Please Phone Home! Using Telemarketing For Customer Service and Profits
Moderator: Brian A. Baker

8:30 am – 9:45 am
Break & Trade Show 9:45 am – 10:45 am
Second Breakout Sessions:

Town Hall: List Building
An Open Discussion of Strategies and Tactics to Increase your Mailing List
Moderator: Alicia Kelley Raymond

State of the States: The Legislative Landscape
The Good, the Bad and the Ugly: A Roundup of Current and Pending State DTC Legislative Stampedes
Moderator: Steve Gross

Climbing to 5K: Taking Your Wine Club to the Next Level
What are the challenges and opportunities when your Wine club membership exceeds the 5,000 mark
Moderator: Bob Kelso

 

Join us!!!

Chris Edwards

Director of Sales & Client Operations

WTN Services™

a division of 1800Flowers

2545 Napa Valley Corporate Drive Ste F

Napa Ca 94558

707.265.2934

cedwards@winetasting.com

www.wtnservices.com

www.winetasting.com 

www.1800flowers.com

 

Visit our blog for fulfillment & sales tips, compliance updates and more…

10:45 am – 12:00 pm

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