WTN Services- Nielsen: Consumers Attracted to ‘’Glitz'’ of Celebrity Wines
An interesting article that was published discusses the Glitz of Celebrity Wines.
http://calibre.mworld.com/m/m.w?lp=GetStory&id=296572731
Interesting fact of note…
“Gaining marketing leverage from celebrities as diverse as film director Francis Ford Coppola, former NFL coach Mike Ditka, professional golfer Greg Norman and recent releases from Martha Stewart and Paul Newman, celebrity wines are on the rise. Celebrity wines are up nearly 19 percent in grocery store sales since last year and represent 0.9 percent ($41.8 million) of total wine sales. Celebrity spirits sales show the same growth rate (19 percent) in grocery stores and represent 0.3 percent ($7.5 million) of the total spirits category. In liquor stores, celebrity spirits are growing at an even faster rate, showing a nearly 21 percent increase since last year, compared to celebrity wines’ liquor store growth rate of 8 percent.”
It would be very interesting to track these same trends as specific to internet marketing and or winery or online wine retailer sales.