WTN Services-Online Sales- A European Perspective… Applicable to Wine?
Online purchasing is becoming more and more mainstream as consumers become more and more comfortable with online purchases. Specific to the wine industry wine retailers and wineries that had aggressive online marketing plans are feeling the joy of this holiday season.
An interesting learning about the normalization of online sales that could apply to the wine industry comes from Europe from a group called the Interactive Media in Retail Group.
They claim there are steps of sales normalization over the internet.
“Online retail will grow in quality too, becoming an integral part of mainstream consumer’s habits.” They define quality as driven by…
- “Inclusivity people of all abilities are online shopping
- Normalization online shopping will become integral to normal everyday life
- Diversification online shopping will extend to a wider range of offerings
- Sophistication online shopping services to become easier, quicker, safer and more valuable
- Exclusivity a rise in specialist boutiques, offering more niche and exclusive products”
The definitions or drivers of quality listed above would seem to apply to the wine industry as well. Some thoughts to consider as you continue to build your online wine programs and continuity shopping opportunities specific to wine branding.
Chris Edwards
Director of Sales & Client Operations
WTN Services™
a division of 1800Flowers
2545 Napa Valley Corporate Drive Ste F
Napa Ca 94558
707.265.2934