http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/ WTN Services- Winery Fulfillment, Sales & Services Information Thu, 09 Sep 2010 13:14:12 +0000 http://wordpress.org/?v=2.0.5 http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/#comment-8784 Sat, 12 Jan 2008 06:38:13 +0000 http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/#comment-8784 On many occasions I catch myself buying wine just because of the label. If there is a dog or cat on the label or a colorful abstract picture, I have to buy it. It makes a great conversation piece at a casual potluck party. On many occasions I catch myself buying wine just because of the label. If there is a dog or cat on the label or a colorful abstract picture, I have to buy it. It makes a great conversation piece at a casual potluck party.

]]> http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/#comment-8155 Wed, 12 Dec 2007 22:07:52 +0000 http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/#comment-8155 Jeff thanks so much for the feedback sounds like you are consistent with our research on Millenials and wine. Have a glass for me and Happy Holiday! Jeff thanks so much for the feedback sounds like you are consistent with our research on Millenials and wine. Have a glass for me and Happy Holiday!

]]> http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/#comment-8152 Wed, 12 Dec 2007 19:47:32 +0000 http://blog.wtnservices.com/index.php/2007/12/12/wtn-services-millenials-wine-branding-labels-oh-my/#comment-8152 I'm 22 and a recent graduate of college working in the wine industry and as much as I hate to admit it, I largely base my wine purchases at the store on label appeal. The visual appeal of a simple design almost always wins out when deciding what wine to take home for the evening. I wonder if this is ever not the case, unless one knows something of the quality of the product beforehand, who would choose a product with confusing text and ugly images over one with concise wording and clean images? It should be about what is in the bottle but first impressions are so important in a time with virtually endless choices. It seems to me though that when buying wine when at the restaurant or bar the label would only be a factor in the atmosphere or experience while drinking it. I’m 22 and a recent graduate of college working in the wine industry and as much as I hate to admit it, I largely base my wine purchases at the store on label appeal. The visual appeal of a simple design almost always wins out when deciding what wine to take home for the evening. I wonder if this is ever not the case, unless one knows something of the quality of the product beforehand, who would choose a product with confusing text and ugly images over one with concise wording and clean images? It should be about what is in the bottle but first impressions are so important in a time with virtually endless choices. It seems to me though that when buying wine when at the restaurant or bar the label would only be a factor in the atmosphere or experience while drinking it.

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