WTN Services- Best Practices- SEO- Motivators
Search engine optimization or the words that people tend to search on are highly discussed and tracked by the most sophisticated winery and ecommerce companies. Wineries are getting better at creating and tracking via SEO when partnering with professional web hosting companies such as Inertia Beverage and others. When people get to your winery website another set of words become important these words are the words that create a customer feeling or action words some call them “customer motivators.”
Choosing the right “customer motivator or action” words will bring them through your website – lead to an emotional connection and complete the wine sale.
A winery or wine retailer wants to attract more people to their wine-club, the winery knows that people search for phrases such as “cabernet,” but what are the customer motivators once they arrive at the website? Marketing Professionals have found that phrases such as “Vintage of the Century,” “Prestigious” or “Limited Release” really connects with people and forces a deeper look into the product offering. Understanding how wine drinkers search is not enough. To truly make your website excel, you must understand what triggers positive click thru’s and purchases of wines once they arrive at your website.
Ask your web provider for reporting of what action words or motivators they have found drive sales based upon their experience then experiment to grow your holiday sales.