WTN Blog

According to our friends at Verticle Response, “Forrester Research online sales will be up 21% over last year making this the most lucrative time of year for many of our customers.”

The key to success and anticipation of meeting customer needs is providing your web, email and fulfillment partners your daily volume estimates, peak SKU velocity movers and shakers and modifications to the plan that was anticipated for the season. As peak rolls forward, you have a good record of what is working and what is not working verses plan.

The key to holiday succees is if customer purchases are hitting later than anticipated let your partners know when the expected lift will be. If certain promotions are trending better let your partners know. Knowledge is power- better to over communicate daily sales trends to your partners than under. Don’t leave your fulfillment partner guessing communicate and update the plan for holiday success.