WTN Services- E-commerce Strategy Tip #129
E-commerce Strategy Tips
- Enhance your web offerings with a “Not available in Stores” feature separate from the distributor allocation
- Create hooks for your consumers by offering tasting room and winery ecommerce site exclusive products for a limited time period to support your brand prior to offerings via the broad market
- Reward loyal customers or club members with a first opportunity to purchase via your web-store prior to broad market release.
- Ease the risk of channel conflict - no price discrepancies with exclusives
- The web is a vehicle for allocations too small to go through distributors
- An affordable way to test new products
- Use exclusives to create a story for a new label prior to launching in the broad market
- Move wine out the door with a high profit.
- Always communicate any offerings, exclusives, email blasts or special offerings that may impact your normal sales volume with your fulfillment provider WTN Services in advance of the project to ensure proper production planning and quality of execution.
See your WTN Services Account Manager for further tips for sales success.