Marketing Wine to Nascar?
Speaking of experimental marketing…
When was the last time you culled your customer or prospect list and considered targeting the race car or Nascar lover?
Tip to consider: Father’s Day is coming in June and in planning for that Fathers Day campaign, you might consider targeting the Nascar lover. According to a Nielson Sports Survey wine consumption amoung Nascar fans increased 22% in 2006 compared with the previous year. Racing legend Randy Lynch was the first team owner to have a wine logo placed on his car— that being for the—Bennett Lane brand.
With a 22% increase in consumption over last year this may be a market to give a second glance to driving toward your brand and speeding your quest for new revenue.
Let is hear your thoughts in driving new sales…