Big Hairy Audacious Goal…
In today’s work environment, resources of human capital and systems capital can pull team focus into hundreds of competing none core directions. The result can be distractions and failure to execute on the key goal toward excellence.
Does everyone in your company know the Big Hairy Audacious Goal (BHAG)? Is that goal a good goal and correct for the company? Does your fulfillment partner, e-commerce partner and other strategic business partnerships know their role in achieving that goal?
The book Built to Last touches on the concept.Key to selecting a good BHAG according to Good to Great is…
- Understand what you are deeply passsionate about include core values and purpose.
- What can your company be best in the world at executing?
- What drives your economic engine?
Those three questions in perspective help create an understanding of your business and creating a BHAG that is powerful for your winery, retail wine company or corporation.
Let us know you Big Hairy Audacious Goals and how you arrived at them. Sharing the insight of that goal with your partner fulfillment -WTN and e-commerce company is key to execution and partnered success.
To Big Hairy Audacious Goals and Success!
Chris